It’s no secret that the world is ready to turn the page on the challenges of 2020.
At the same time, these challenges brought the essentials of our lives into focus. Physical separation from our temples gave us new determination to stay connected to the Dharma and each other through online services, Dharma discussions, and Sangha activities.
In that spirit, our BCA Communications Technology and Outreach Subcommittee has been hard at work over the past year on our new BCA website. Coming from backgrounds in marketing, technology, communications, and temple leadership, the subcommittee undertook an extensive review of the current BCA website to identify opportunities for growth.
While the website primarily serviced BCA members looking for news and event information, we felt that more could be done to share our teachings with newcomers and others searching for Buddhist perspectives.
Outreach feels especially important in a period that has shown the world the depth of its divisiveness and inequality, with increasing numbers of Americans exhausted and looking for other approaches to life.
We then asked ours